When we talk about search engine optimization Orange County, or rather SEO, we mean the set of techniques and strategies aimed at the indexing of websites and search engine rankings for non-paid results called "organic results".
The goal of SEO is to improve the technical structure and content of a website by increasing traffic from search engines and bringing people really interested in the product/service offered.
The technical and strategic actions are multiple and concern all the main aspects of a website, from the optimization of the structure and of the HTML code to the development of the textual contents up to the management of incoming and outgoing links.
Currently, Google is the most used search engine in the world and it reaches 95% for mobile devices. Having said that, it is natural to think of how the positioning on Google is the focus of an SEO optimization project and the study of the Google algorithm and its periodic updates plays a fundamentally important role.
Why do SEO?
Have you often wondered why searching for your site in search engines can't find it? Are you tired of seeing your competitors always above you in the search results? Would you like to increase visits to your website? Then search engine positioning services is the answer.
Being present and especially visible in search engines is very important, in fact, every day Google records 16% of new search queries, which means that everyday users are looking for new products or services. The question to be asked is then this, are we ready to accept the users' needs? Are we solving their problems?
Occupying one of the top positions in search engine results is a considerable competitive advantage and search engine optimization will help us improve the site's positioning on Google by providing effective and efficient engine optimization.
The previous image shows how the most clicks will be made on websites that are in the top positions of Google search results for certain keywords. A fundamental fact that highlights how the SEO positioning of your site is of vital importance if you want to compete in the current market.
What are the goals of the SEO?
As described in the previous paragraph, the main objective of the SEO Orange County is not only the optimization of the organic positioning in the search engine results pages but above all the achievement of the company objectives on the website web.
A set of KPIs must be defined as contacts, visits, sales that allow measuring the progress of the search engine positioning campaign.